As a pink gemstone it activates the heart chakra, and epitomizes the Divine love of the Creator.
Rubies are effective in encouraging vitality, sensuality and sexual energy.
It is said to be a stone of manifestation, supporting the retention of wealth.
Ruby's alchemical properties isnsaid to be able to impart a sense of bliss, as well as encouraging a desire for life. It may assist one to recharge ones energy levels.